About the project

BLOCK33 is a community hub located in Moerwijk, The Hague, that caters to the needs of young adults and teenagers. The project was initiated by ANNA Vastgoed and The Municipality of The Hague as a way to create new life in a rigid area of the city. The team acquired an old bike repair shop on a 10-year lease and transformed it into a vibrant and creative space for the community.

Results

Miles was asked to create a series of workshops that would inspire the community and help grow the hub. The workshops were designed to encourage creative thinking, build teamwork skills, and teach young people how to manage clients and pitch their ideas. In addition, we got the task worked with the community to develop a unique identity for BLOCK33. To make sure they would feel like the identity is theirs we decided to do the whole creation process together with the community instead of making decisions by ourselves.

Create shared ownership by letting the community create the concept

With hubs like these we felt like the community should feel connected with the identity as close as possible. This is the reason why we decided to create the identity together with the community based on a concept that was created by the community itself.

One of the workshops we facilitated was specifically focussed on creating a concept for the hub. After collectifly voting on the best concept BLOCK33 and the team who came up with the idea got selected. We worked closely with this group during the design process. Choices like colors, style and visuals where all decided by the group, but created and made into a professional brand by Miles. We truly think this way we identity feels like theirs own creation.

Celebrating the reveal of our work

After finishing creating the brand identity we made sure to celebrate the succes with the team by organising a grand opening event at BLOCK33. People from the neighbourhood, aldermen from the Municipality of The Hague and students all showed up for this event. We also made sure to create merch for the team members who worked on the concept.

Staying involved by creating more opportunities for the community

After launching the brand and opening the hub we are still closely involved with the programming and community of BLOCK33. There are multiple projects we have started since with local Universities, the Municipality of The Hague and startups to make sure the hub keeps growing.