September 12, 2022
Last night it happened again. Apple's annual announcement of their new products. What really made us jump out of our seats was the new feature of the iPhone 14 Pro, the Dynamic Island. A unique example of how a well-thought-out UI can solve hardware obstacles.
Nowadays we are so used to working with fixed screen sizes which make designing interfaces as easy as possible. The danger of this is that hardware obstacles are so amplified because the fixed screen sizes see the limitations of the hardware as a hard line. Apple proved us wrong.
What is the Dynamic Island?
By embracing the combination of both hardware and software Apple has created an extension of the user interface, instead of leaving the Island to be dead space. It acts as a one-stop shop for all notifications, ongoing activities and other crucial information ready at a glance. Making it an integral part of the UI acts as a solution to further Apple's goals at blurring the lines between hardware and software.
Apple shows (again) that if we take a step back and look at how we deal with the UX problems (in this case combined with hardware), we can actually work together with hardware instead of drawing direct conclusions based on today's design principles or "why re-invent the wheel".
Innovation strikes again!
Find out more about Apple's Dynamic Island.
We do not own any rights to the images shown in this story.
Miles is moving to the city center of The Hague!
September 16, 2022
We are so excited to announce that we are moving to one of the most amazing parts of The Hague!Read more ->
How did we implement an Agile way of working?
June 3, 2022
SCRUM was developed in the early 1990s. The philosophy behind it is founded on empiricism and asserts that knowledge comes from experience.Read more ->
Atomic Design: The building blocks of digital design
April 21, 2022
Today, a good user experience on all devices is a must. All digital products are a lot more complex than they were a few years ago and to bring unity and structure to this, we use Atomic design in our process.Read more ->